Background & Structure

Tourism Noosa is a Local Tourism Organisation (LTO) charged with the strategic marketing of the Noosa region to domestic and international consumers, trade and the media.

We are a membership based organisation with around 450 members coming from a diverse range of backgrounds including accommodation providers, tour operators, retail businesses, real estate agents, fitness centres, health spas and wineries just to name a few.

All of these businesses share one thing in common - they are committed to the development of sustainable tourism within our region. With this in mind, all activities conducted by our organisation are guided by our 10-year Sustainable Tourism Plan.

Established for over 10 years, we are a not-for-profit organisation which reports to the Tourism Noosa Board of Directors. The board consists of representatives from our membership, industry, community and the Noosa Council.

The Noosa Brand

Tourism Noosa's current campaign - There's only one noosa - reflects the emotional connection many visitors have with the destination. Supporting the campaign is a range of cooperative advertising and online activities, PayTV advertising, trade marketing, public relations and promotions as well as industry education and product development.

Tourism Noosa also produces a suite of brochures designed to inform visitors at each stage of the holiday decision making process.

Visitor Information Centres

Tourism Noosa runs two accredited Visitor Information Centres located at Hastings Street Noosa Heads and Noosa Marina in Tewantin. Our centres receive in excess of 15,000 visitors per month in addition to the countless email and phone enquiries. A new state-of-the-art Visitor Information Centre opened on Hastings Street in February 2009, featuring digital display screens, an exhibition space, public artwork not to mention a wealth of information on what to see and do whilst in Noosa. Go to the Visitor Information Centre page for more details.